What I Do
I work with decision-makers when thinking loops stop producing clear decisions.
I don't optimize noise. I remove it. This is not classic consulting. This work usually starts when growth outpaces structure. When smart people feel busy, but direction feels blurry. My role is to re-establish signal, hierarchy, and decision gravity. It's strategic clarity, positioning, and systems that hold when scale increases and responsibility grows.
Positioning & Direction
Clear signal. Clear offer. Clear priorities.
Sales & Demand Systems
Growth without human overload.
E-commerce Logic
Systems for product-driven businesses.
Founder Advisory
External clarity when internal thinking loops.
Who I Work With
- 01Founders and operators
- 02Startups and scale-ups
- 03Creators building scalable businesses
- 04Investment funds and portfolio companies
Including product, e-commerce, and commerce-driven businesses where distribution and systems decide outcomes.
How I Work
My role is to simplify, align, and design the structure behind the business.
Large Teams
I don’t run large teams. I don't manage daily execution.
Complexity
I don’t add tools to justify complexity. I remove friction.
Intervention
I step in when growth creates noise and leadership loses a clear internal reference point.
How to
Start
You have two options. Access is limited.