Essays
Essays on high-stakes decisions.
Decision fatigue, strategic clarity, and what it costs when the filter isn't running. Long-form thinking on decision-making and leverage in the age of AI.
Published here first. They also go out as Beyond Noise — subscribe there to get them by email.
Nike Didn’t Need a Bigger Budget. It Needed One Asymmetric Decision.
I expected a good business movie about Nike, Michael Jordan, and the creation of Air Jordan. Somewhere halfway through, I realized I was watching something much closer to the philosophy behind my book
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AI Won’t Eliminate Work. It Will Redefine It.
“There will come a point where no job is needed,” he recently claimed, suggesting AI will eventually do all the heavy lifting.
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Smart Enough to Never Fix It
Nobody who books time with me has an intelligence problem.
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Decision Architecture
A decision is not what you get at the end of intense thinking and planning everything step by step.
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The Proving Tax
For most of my career, the actual work was the smallest part of the work.
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Build the Moat. The AI Models Will Keep Changing. You Will Not Have To
There is an ocean of content about how to do things with AI. How to use this tool, how to wire that automation, how to prompt your way to a finished thing. Most of it answers the wrong question.
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Monetize Your Weirdness
There has never been a better time in history to get paid for being strange.
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Why I Disappeared (and Why You're Here)
For almost two years I stopped taking social media seriously. Not deleted. Not dramatic. I just stopped treating it like it mattered — and watched what happened.
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