Essays
Essays on high-stakes decisions.
Decision fatigue, strategic clarity, and what it costs when the filter isn't running. Long-form thinking on decision-making and leverage in the age of AI.
Published here first. They also go out as Beyond Noise — subscribe there to get them by email.
Why I Disappeared (and Why You're Here)
For almost two years I stopped taking social media seriously. Not deleted. Not dramatic. I just stopped treating it like it mattered — and watched what happened.
Read →How to Make Better Decisions, Faster
Better and faster aren't a trade-off. The same things that make a decision faster usually make it better — because most slowness is avoidance, not diligence.
Read →You Passed the Filter
You passed the filter. You're one of the selected. I mean that literally — and I want to talk about what it signaled, because it surprised me more than the sales did.
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The AI Output Illusion
A friend pays his agency $25K a month. Last week someone rebuilt the whole stack with AI in an afternoon. The model is changing — but not the way most people think.
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Anti-Productivity
We live in a fake economy of noise where more tasks, tools, and certifications are mistaken for progress. The real competitive edge isn't speed — it's sovereignty of thought.
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Beyond Noise
More posts. More frameworks. More opinions. And somehow, with all this input, people think less, not more. Beyond Noise is a refusal.
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Decision Making Framework Template for Founders
Use a decision making framework template to choose direction, compare options, test trade-offs, and act with founder-level clarity.
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Spade Decision-Making Framework: How It Actually Works
The spade decision-making framework, unpacked for founders. Learn the five levels, when to use it, and how to turn recognition into committed action.
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